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OFFLINE MARKETING SKILLS

 Networking is Relationship based marketing.
The following are skills needed in one on one marketing:

 1. Ability to build and cultivate relationships): People don't care how much you know until they know how much you care. Take your time to get to know your new PROSPECTS. Ask them questions, know their needs, e. t. c.

2. Integrity : being a trustworthy person is key to successful marketing. Let your YES be YES and your No be No. Networking is not Swindling.

3. Ability to Listen to your PROSPECTS: This is very important. Always begin any marketing conversation with a question directed at your PROSPECTS and be willing not to interrupt him/her. By doing this, you'll get to know their needs.

4. Ability to deal with a NO response : getting a NO at first doesn't mean you can't still get a YES.  Infact,  a NO is most likely a sign of interest. Don't give up on such a person but give him/her some time during which you work out a way of building his/her trust in YOU.

5. Ability to deliver PRESENTATIONS brilliantly : Preparation is the key to a result oriented Presentation. Have your tools ready always. Tools like a detailed presentation sheet,  a handbill containing testimonies of people who have received awards in RAGP, e. t. c.  Gather enough knowledge about RAGP so as to be able to answer every question convincingly .

6. Enthusiasm and Optimism: these two are CONTAGIOUS. You can only successfully convince your PROSPECTS  that RAGP is a worthwhile business when they see your Joy and hear your positivity.

7. Ability to build Rapport: Get the attention of your PROSPECTS by picking a discussion which interests him/her. This can only be achieved when you have taken time to establish a relationship. For example, if your PROSPECT likes football, pick an interesting gist on latest football news and go on....

8. Positioning yourself as a problem solver : The economy of NIGERIA is getting weak by the day but some people  are getting money daily .Open the eyes of your PROSPECTS to see that RAGP has come @ a time like this to help as many who will take advantage of the opportunity to get wealth.

9. To do point 8. you must know the Strengths, Weaknesses, Opportunities and Threats of the business. It's called SWOT analysis.

10. During your Presentations, DEFLATE the weaknesses and EMPHASIZE on the strengths.
11. Know how to dress for success. The first impression you make on your PROSPECTS goes a long way to determine whether or not he/she takes you serious. Dress smartly and let your dressing fit into the class of people you decide to market your business to.

12. Ability to handle price objection professionally: I have come across PROSPECTS who asked me that if they register with 5000naira and receive back only 1000, then, where did the 4000 go to. Some say, that's too much to take for registration.

In this case, you can use the FEEL,  FELT and FOUND method.: '' I understand how you FEEL,  I and many others FELT the same way, but we FOUND out that RAGP offers far more beyond the registration payment''.

13. Ability to identify POOR PROSPECTS : these can be people who don't have knowledge of networking and are not willing to learn,  people who will never be able to afford the registration payment, people who have a slave mentality.  They will only waste your time,  so drop them and move on to the next.

14. Ability to learn and relearn: we stop learning only when we die. A READER is A LEADER. to get better in marketing, we must have an open mind that is ready to absorb knowledge from gurus in the networking business.
ON A FINAL NOTE,  BE COMMITTED TO EXCELLENCE AND DILLIGENCE... Proverbs  22:29.
Excerpts from : BE A SALES SUPERSTAR by  Brian Tracy.
                           
Suggested books;
TALK YOUR WAY TO THE TOP by Kevin Hogan
7. Habits of highly effective  by Steve Covey

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